Kazakhstan needs new innovative ideas and new identification of mentality. Hence, today Kazakh national idea should be transformed into general Kazakhstan’s, Eurasian idea carrying universal and general character. It should reject blind following to globalizational standards and worshipping market as panacea from all disasters. As form of self-consciousness of own cultural originality, national idea differs from concepts such as mentality, national spirit and character. National mentality, as sacred system of spiritual world outlook principles, is not focused on the fixation of cultural psychological peculiarities of nation. Above-mentioned concepts may be united into one term ‘ecology’ of culture or its archetype. Term introduced by K. Jung for identification of ‘collective unconsciousness’, which defines general moments of images of thinking and behavior of definite type of culture.

In my opinion, the situation is exactly the same these days. Now there are a lot of craftsmen, but they work for pennies and it is unlikely that they will make their way up the career ladder. Many of these masters lack entrepreneurial skills, without which they will not be able to make their work profitable.