Professions

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C H O I C E O F P R O F E S S I O N A N D I N - D E M A N D P R O F E S S I O N S I N 2 0 2 1 Baigalieva Aidana Teacher: Serikbaeva Gulzhanat Kunapianova

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W H Y I S T H E C H O I C E O F P R O F E S S I O N I M P O RTA N T ? • Th e choice of a profession is an important thing, our life path directly depends on it. they say that this is the second birth of a person. D issatisfaction with their profession can lead a person to nervous breakdowns, so you need to choose a profession taking it seriously and think about everything. • When choosing a profession, it is important to consider your talents and hobbies. Y ou also need to pay attention to motivation and willingness to develop the profession.

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I N - D E M A N D P R O F E S S I O N S I N 2 0 2 1 • SMM manager • at the moment this profession is very popular.  The SMM manager is a social media promotion specialist.  They are engaged in the promotion of business, namely companies, brands and individuals on social networks (for example, Instagram, YouTube) • their task is undertakes the analysis of the market, audience and competitors, the development and implementation of a promotion strategy in social media, the generation and design of content, attracting subscribers, increasing brand loyalty, communication with the audience, etc. • the salary of SMM managers in Kazakhstan is from 200,000 tenge.

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• VISUAL is what gives the first impression of your profile. It should reflect the philosophy of the account, talk about the brand / product, be remembered, match the interests of the target audience. W H AT I S I N S TA G R A M V I S U A L F O R S M M M A N A G E R S F O R ?

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C O N T E N T P L A N • the next important step is the content plan. • Step 1 - defining the target audience. A literate selling text conducts a dialogue with the website visitor, showing the advantages of the product and the benefits of its acquisition. • Step 2 - Interest. To find the answer to the question "Why and for what a client needs your product."  There can be many answer options, it depends on the functionality and purpose of the product. • Step 3 - the benefits and benefits of the product.  At this stage, you need to understand what problems the customer should solve his purchase.  What specific benefits will your product give this potential buyer? • Step 4 - dealing with objections.  write the questions that arise when making the final purchase decision and provide a brief explanation of all these points.  Do not forget to include information about yourself or the company. • Step 5 - write compelling copy.  First, there is a emotional introduction, and then we consistently reveal the benefits of your product and the benefits of buying it - we “turn on” the logic.  Avoid abstract unconfirmed statements - only precision in numbers and facts works.

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I T S P E C I A L I S T S

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W H O A R E I T S P E C I A L I S T S ? • IT - combines many professions. These are all kinds of programmers, developers, network and database administrators, moderators, robotics specialists, information security specialists, web designers, and even 3D animators. • The main task of a programmer is the development and debugging of computer programs. • System administrators earn the least - from 250 to 900 thousand tenge. Today, about half of Kazakhstani employers are ready to pay IT employees only 100 thousand, and below one percent they offer a salary of more than half a million tenge.

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T E C H N I C A L U N I V E R S I T I E S O F K A Z A K H S TA N W I T H A D E G R E E I N I N F O R M AT I O N T E C H N O L O G Y • Kazakh-British Technical University (KBTU) specialties: automation and control, information systems, computer technology and software languages of instruction: English UNT passing score: 70 points cost of one loan: 32 500 tenge Education at KBTU is conducted in English, for admission to the university you will need to pass an internal exam. There is also a dual program at work here. This means that a student will be able to close part of his educational loans by working in companies and gaining practical skills there. • Astana IT University (AITU) specialties: IT management, IT Entrepreneurship, Smart Technologies and others. languages of instruction: English UNT passing score: 70 points cost of training: about 2 million tenge AITU is an IT-only university. The entire teaching staff was trained in foreign universities. Teaching is conducted entirely in English. Before applying to this university, you will also need to pass two exams - in English and the basics of computer science and logic. The University allocates 1,100 targeted grants exclusively for those who apply here.

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H O W T O B E C O M E I T ? • To enroll in a bachelor's degree, a future IT specialist with a wide profile must pass computer science. A programmer in the direction of software and systems administration, as well as a future expert in instrumentation and telecommunications, passes Russian, mathematics and physics. • To work in the profession of an IT specialist, you must have a diploma of higher professional education in the relevant specialty or in such a specialty that allows you to work as an IT specialist (related or similar specialty). • To become a truly high-class IT specialist, you need to spend more than one year on training. After all, a modern IT specialist should be versed in different areas and have the most up-to-date information.

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T H A N K S F O R WATC H I N G A N D R E A D I N G M Y P R E S E N TAT I O N !

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