Mass media
Completed:Gabdygalymova Azhar

Mass media refers to a
diverse array of media
that reach a large
audience via mass
communication.
MASS MEDIA

Mass media refers to a diverse array of media that
reach a large audience via mass communication.

Broadcast media transmit information
electronically via media such as films, radio,
recorded music, or television. Digital media
comprises both Internet and mobile mass
communication. Internet media comprise such
services as email, social media sites, websites, and
Internet-based radio and television. Many other
mass media outlets have an additional presence on
the web, by such means as linking to or running
TV ads online, or distributing QR codes in outdoor
or print media to direct mobile users to a website.

MASS MADIA

Outdoor media transmit information
via such media as AR advertising;
billboards; blimps; flying billboards
(signs in tow of airplanes); placards or
kiosks placed inside and outside buses,
commercial buildings, shops, sports
stadiums, subway cars, or trains; signs;
or skywriting. Print media transmit
information via physical objects, such
as books, comics, magazines,
newspapers, or pamphlets. Event
organising and public speaking can
also be considered forms of mass
media.

Each mass medium has its own content types,
creative artists, technicians and business models. For
example, the Internet includes blogs, podcasts, web
sites and various other technologies built atop the
general distribution network. The sixth and seventh
media, Internet and mobile phones, are often
referred to collectively as digital media; and the
fourth and fifth, radio and TV, as broadcast media.
Some argue that video games have developed into a
distinct mass form of media.

WHILE A TELEPHONE IS A TWO-WAY COMMUNICATION DEVICE, MASS MEDIA COMMUNICATES TO A LARGE
GROUP. IN ADDITION, THE TELEPHONE HAS TRANSFORMED INTO A CELL PHONE WHICH IS EQUIPPED WITH
INTERNET ACCESS. A QUESTION ARISES WHETHER THIS MAKES CELL PHONES A MASS MEDIUM OR SIMPLY A
DEVICE USED TO ACCESS A MASS MEDIUM (THE INTERNET). THERE IS CURRENTLY A SYSTEM BY WHICH
MARKETERS AND ADVERTISERS ARE ABLE TO TAP INTO SATELLITES, AND BROADCAST COMMERCIALS AND
ADVERTISEMENTS DIRECTLY TO CELL PHONES, UNSOLICITED BY THE PHONE'S USER.[CITATION NEEDED] THIS
TRANSMISSION OF MASS ADVERTISING TO MILLIONS OF PEOPLE IS ANOTHER FORM OF MASS
COMMUNICATION.VIDEO GAMES MAY ALSO BE EVOLVING INTO A MASS MEDIUM. VIDEO GAMES (FOR
EXAMPLE, MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAMES (MMORPGS), SUCH AS RUNESCAPE)
PROVIDE A COMMON GAMING EXPERIENCE TO MILLIONS OF USERS ACROSS THE GLOBE AND CONVEY THE
SAME MESSAGES AND IDEOLOGIES TO ALL THEIR USERS. USERS SOMETIMES SHARE THE EXPERIENCE WITH
ONE ANOTHER BY PLAYING ONLINE. EXCLUDING THE INTERNET, HOWEVER, IT IS QUESTIONABLE WHETHER
PLAYERS OF VIDEO GAMES ARE SHARING A COMMON EXPERIENCE WHEN THEY PLAY THE GAME
INDIVIDUALLY. IT IS POSSIBLE TO DISCUSS IN GREAT DETAIL THE EVENTS OF A VIDEO GAME WITH A FRIEND
ONE HAS NEVER PLAYED WITH, BECAUSE THE EXPERIENCE IS IDENTICAL TO EACH. THE QUESTION, THEN, IS
WHETHER THIS IS A FORM OF MASS COMMUNICATION.

Examples of Mass
Media
Nowadays, when there are many channels,
companies can reach customers really fast.
Platforms used for different purposes allow
firms to appeal to a wide audience and
communicate the necessary message. Let’s
consider the most popular international
news companies people read regularly.

It is an American daily middle-market
newspaper that is distributed
internationally. It delivers the latest local
and national news. Besides, USA Today
updates people on sports, entertainment,
money, and travel. The newspaper has
approximately 21 million downloads on
mobile devices.

CNN is a multinational newsbased pay television channel.
People can find the latest
breaking news and information
on the business world, politics,
weather, and more in the US
and the world.

To conclude, mass media
technologies enable companies to
reach the masses and communicate
specific messages. However, you
should remember to choose the right
channels with the largest audience
and select suitable forms.

thank you for your attention!
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