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Презентация "Wholesaling and Retailing"
Жүктеу
#1 слайд
Wholesaling and
Retalling
1 слайд
Wholesaling and Retalling
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What is
Wholesaling?
-refers to all
activities involved
in selling goods
and services to
those who intend
to resell or use the
same for
producing goods
or services .
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What is Wholesaling? -refers to all activities involved in selling goods and services to those who intend to resell or use the same for producing goods or services .
#3 слайд
Functions of the Wholesaler
anticipating customer needs;
selling and promotion;
financing;
storage;
breaking bulk;
transportation;
risk-talking;
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Functions of the Wholesaler anticipating customer needs; selling and promotion; financing; storage; breaking bulk; transportation; risk-talking;
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I n d u s t r i a l
W h o l e s a l e r s
Types of
Wholesalers
F u l l F u n c t i o n
W h o l e s a l e r s
Limited
function
Wholesalers
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I n d u s t r i a l W h o l e s a l e r s Types of Wholesalers F u l l F u n c t i o n W h o l e s a l e r s Limited function Wholesalers
#5 слайд
Full Function
Wholesalers
1.Merchant Wholesalers
Merchant wholesalers can
be classified into the :
the general line merchant
wholesaler who carry general
assortment of goods, and
the specialty line merchant
wholesaler who carry only a
limited number of lines. 2. Sales office and branches
3. Agents
manufacturer’s agents- sell only a portion of a
manufacturer’s output.
selling agents- are required to sell the firm’s
entire output.
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Full Function Wholesalers 1.Merchant Wholesalers Merchant wholesalers can be classified into the : the general line merchant wholesaler who carry general assortment of goods, and the specialty line merchant wholesaler who carry only a limited number of lines. 2. Sales office and branches 3. Agents manufacturer’s agents- sell only a portion of a manufacturer’s output. selling agents- are required to sell the firm’s entire output.
#6 слайд
Limited function wholesalers
provide only some wholesaling functions,like order
taking and processing
They may be classified as follows:
drop shippers
truck distributors
mail-order wholesalers
cash – and – carry wholesalers
cooperatives
rack jobbers
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Limited function wholesalers provide only some wholesaling functions,like order taking and processing They may be classified as follows: drop shippers truck distributors mail-order wholesalers cash – and – carry wholesalers cooperatives rack jobbers
#7 слайд
Retailing
refers to the business activity of selling goods services
to the final consumer.
Retailer
is one whose business firms sells mainly to
the final consumers
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Retailing refers to the business activity of selling goods services to the final consumer. Retailer is one whose business firms sells mainly to the final consumers
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Functions of the Retailers
They provide convenience;
They provide guarantee and service;
They provide financing of transactions;
They perform promotional activities;
They perform storage function ;
They perform intelligence service for the manufacturer,
and
They serves as buying agent of the consumers.
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Functions of the Retailers They provide convenience; They provide guarantee and service; They provide financing of transactions; They perform promotional activities; They perform storage function ; They perform intelligence service for the manufacturer, and They serves as buying agent of the consumers.
#9 слайд
Types of Retailers
Can classified
as:
Small
By sales volume
By product mix
offered
By form of
ownership
By method of
operation
Medium
Large
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Types of Retailers Can classified as: Small By sales volume By product mix offered By form of ownership By method of operation Medium Large
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1. By sales volume
2. By product mix
offered
3. By form of
ownership
4. By method of
operation General Merchandise stores
- are those that carry a large variety of
product line
Department stores
Variety stores
Specialty Stores
- are those which carry only a specific line of
products
Single line specialty
store
Limited-line specialty
store
10 слайд
1. By sales volume 2. By product mix offered 3. By form of ownership 4. By method of operation General Merchandise stores - are those that carry a large variety of product line Department stores Variety stores Specialty Stores - are those which carry only a specific line of products Single line specialty store Limited-line specialty store
#11 слайд
1.By sales volume
2.By product mix
offered
3. By form
ownership
4.By method of
operation
1. Corporate chain stores – composed
of two or more outlets that are owned
commonly by a person or a group of
persons selling similar produstc
2. Independent stores – are owned
and operated by independent retailers.
3. Franchise stores – is an independent
retailer given the right to sell his
products in a definite market area.
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1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation 1. Corporate chain stores – composed of two or more outlets that are owned commonly by a person or a group of persons selling similar produstc 2. Independent stores – are owned and operated by independent retailers. 3. Franchise stores – is an independent retailer given the right to sell his products in a definite market area.
#12 слайд
1.By sales volume
2.By product mix
offered
3. By form ownership
4.By method of
operation
Full Service Retailers -
are stores where assistance in a
variety of ways is extended to
the costumers.
Supermarkets - large
department stores which offers
a variety of goods
Discount Stores- are self-
service retailers that sells a
wide variety of goods at less
than traditional retail prices.
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1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation Full Service Retailers - are stores where assistance in a variety of ways is extended to the costumers. Supermarkets - large department stores which offers a variety of goods Discount Stores- are self- service retailers that sells a wide variety of goods at less than traditional retail prices.
#13 слайд
Thank you for attention
13 слайд
Thank you for attention
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