Тақырып бойынша 11 материал табылды

Презентация "Wholesaling and Retailing"

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Wholesaling and Retalling

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Wholesaling and Retalling

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Wholesaling and Retalling

What is Wholesaling?  -refers to all activities involved in selling goods and services to those who intend to

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What is Wholesaling?  -refers to all activities involved in selling goods and services to those who intend to resell or use the same for producing goods or services .

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What is Wholesaling?  -refers to all activities involved in selling goods and services to those who intend to resell or use the same for producing goods or services .

Functions of the Wholesaler  anticipating customer needs;  selling and promotion;  financing;  storage;  breaking bulk; 

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Functions of the Wholesaler  anticipating customer needs;  selling and promotion;  financing;  storage;  breaking bulk;  transportation;  risk-talking;

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Functions of the Wholesaler  anticipating customer needs;  selling and promotion;  financing;  storage;  breaking bulk;  transportation;  risk-talking;

I n d u s t r i a l W h o l e s a l e r s Types of Wholesalers F u l l F u n c t i o n W h o l e s a l

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I n d u s t r i a l W h o l e s a l e r s Types of Wholesalers F u l l F u n c t i o n W h o l e s a l e r s Limited function Wholesalers

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I n d u s t r i a l W h o l e s a l e r s Types of Wholesalers F u l l F u n c t i o n W h o l e s a l e r s Limited function Wholesalers

Full Function Wholesalers 1.Merchant Wholesalers Merchant wholesalers can be classified into the : the general

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Full Function Wholesalers 1.Merchant Wholesalers Merchant wholesalers can be classified into the : the general line merchant wholesaler who carry general assortment of goods, and the specialty line merchant wholesaler who carry only a limited number of lines. 2. Sales office and branches 3. Agents manufacturer’s agents- sell only a portion of a manufacturer’s output. selling agents- are required to sell the firm’s entire output.

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Full Function Wholesalers 1.Merchant Wholesalers Merchant wholesalers can be classified into the : the general line merchant wholesaler who carry general assortment of goods, and the specialty line merchant wholesaler who carry only a limited number of lines. 2. Sales office and branches 3. Agents manufacturer’s agents- sell only a portion of a manufacturer’s output. selling agents- are required to sell the firm’s entire output.

Limited function wholesalers provide only some wholesaling functions,like order taking and processing They may be classified as

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Limited function wholesalers provide only some wholesaling functions,like order taking and processing They may be classified as follows:  drop shippers  truck distributors  mail-order wholesalers  cash – and – carry wholesalers  cooperatives  rack jobbers

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Limited function wholesalers provide only some wholesaling functions,like order taking and processing They may be classified as follows:  drop shippers  truck distributors  mail-order wholesalers  cash – and – carry wholesalers  cooperatives  rack jobbers

Retailing refers to the business activity of selling goods services to the final consumer.

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Retailing refers to the business activity of selling goods services to the final consumer. Retailer is one whose business firms sells mainly to the final consumers

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Retailing refers to the business activity of selling goods services to the final consumer. Retailer is one whose business firms sells mainly to the final consumers

Functions of the Retailers  They provide convenience;  They provide guarantee and service;  They provide financing of t

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Functions of the Retailers  They provide convenience;  They provide guarantee and service;  They provide financing of transactions;  They perform promotional activities;  They perform storage function ;  They perform intelligence service for the manufacturer, and  They serves as buying agent of the consumers.

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Functions of the Retailers  They provide convenience;  They provide guarantee and service;  They provide financing of transactions;  They perform promotional activities;  They perform storage function ;  They perform intelligence service for the manufacturer, and  They serves as buying agent of the consumers.

Types of Retailers Can classified as:  Small By sales volume  By product mix offered  By form of

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Types of Retailers Can classified as:  Small By sales volume  By product mix offered  By form of ownership  By method of operation  Medium  Large

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Types of Retailers Can classified as:  Small By sales volume  By product mix offered  By form of ownership  By method of operation  Medium  Large

1. By sales volume 2. By product mix offered 3. By form of ownership 4. By method of operation General Merchandi

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1. By sales volume 2. By product mix offered 3. By form of ownership 4. By method of operation General Merchandise stores - are those that carry a large variety of product line Department stores Variety stores Specialty Stores - are those which carry only a specific line of products Single line specialty store Limited-line specialty store

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1. By sales volume 2. By product mix offered 3. By form of ownership 4. By method of operation General Merchandise stores - are those that carry a large variety of product line Department stores Variety stores Specialty Stores - are those which carry only a specific line of products Single line specialty store Limited-line specialty store

1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation 1. Corporate chain stores – c

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1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation 1. Corporate chain stores – composed of two or more outlets that are owned commonly by a person or a group of persons selling similar produstc 2. Independent stores – are owned and operated by independent retailers. 3. Franchise stores – is an independent retailer given the right to sell his products in a definite market area.

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1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation 1. Corporate chain stores – composed of two or more outlets that are owned commonly by a person or a group of persons selling similar produstc 2. Independent stores – are owned and operated by independent retailers. 3. Franchise stores – is an independent retailer given the right to sell his products in a definite market area.

1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation  Full Service Retailers - are st

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1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation  Full Service Retailers - are stores where assistance in a variety of ways is extended to the costumers.  Supermarkets - large department stores which offers a variety of goods  Discount Stores- are self- service retailers that sells a wide variety of goods at less than traditional retail prices.

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1.By sales volume 2.By product mix offered 3. By form ownership 4.By method of operation  Full Service Retailers - are stores where assistance in a variety of ways is extended to the costumers.  Supermarkets - large department stores which offers a variety of goods  Discount Stores- are self- service retailers that sells a wide variety of goods at less than traditional retail prices.

Thank you for attention

#13 слайд
Thank you for attention

13 слайд

Thank you for attention

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17.04.2020
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