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Marketing. . . It’s ALL around you

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Slogan A catchy phrase or jingle used to identify a product or company

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Can you identify the following slogan phrases ? • They’re magically delicious  Do the Dew Pizza! Pizza!  Just do it Two for me, none for you  Obey your thirst We do chicken right The fabric of our lives

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Can you identify the following slogan jingles or music clips ?

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Logo An identifying symbol for a company or product

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Can you identify the following logos?

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What would be a good definition for “Promotion”? Letting people know about goods and services in a positive way that will make them want to buy.

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Why is it important for a company to use promotion? So consumers will know which products to buy.

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What 4 things does promotion usually tell us? • How to use the product • Where the product is available • The quality of the product • Other important information :  Price  Materials or Ingredients  Warnings or Hazards  Sizes, Colors, Styles

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What 4 elements does the promotion cycle consist of? Sender Receiver Message Feedback

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Why is feedback an important element of the promotion cycle? It helps the sender know if the message got through.

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What are 3 forms of feedback? • Attendance  People show up to an event  Concerts, Rodeos, Special Events, etc. • Contributions  People donate to a cause that they believe in  March of Dimes, Sub for Santa, American Heart Assoc.  Fund Raisers, etc. • Purchases  People buy the good or service  Stores, Catalogs, Internet, etc.

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What are the 3 major reasons to use promotion in marketing? • Inform  Tell the consumer about the product  Recipes that use their products  Warranties and Money Back Guarantees  Special Ingredients

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• Remind  Give out items with company or product name and logo printed on them  Balloons  Key Chains  Pens  Rulers  Hats  T-Shirts.

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• Persuade  Companies change their products hoping new customers will buy  Use appealing labels  Change the packaging  Power Words  New and Improved  Delicious  For a limited time only

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What are the 4 most common types of promotion? • Advertising  Advertising costs the company $$ to promote their product  Radio, TV, Newspaper, Magazines, Billboards, etc. • Sales Promotion  Ways that entice customers to visit the store or buy the product  Coupons, Contests, Rebates, Free Samples, Window Displays, etc. • Personal Selling  One salesperson works with one customer  Face-to-face; one-on-one help to convince the customer to buy • Publicity  Company gets recognition for doing good things  Sponsoring events, donating to a cause/charity, community service, etc.

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