DAIYRBEK MARZHAN MAMELKAZYKYZY

Bachelor student of Journalism, Karaganda University named after E.A. Buketov

E-mail: [marzhandaiyrbek@gmail.com]

The Role of Digital Media in Modern Communication

Keywords: digital media; communication; social networks; public opinion; globalization

In the 21st century, digital media has become an integral part of modern communication and a key driver of global information exchange. The transition from traditional to digital forms of communication has redefined the concepts of journalism, public discourse, and interpersonal interaction. Today, media users are not only consumers but also active creators of content. This phenomenon has turned communication into a dynamic, participatory process that transcends geographical, social, and linguistic boundaries.

The main objective of this research is to analyze the impact of digital media on communication practices in contemporary society. The study explores how online journalism, social networks, and digital technologies influence the dissemination of information, shape public opinion, and transform cultural and linguistic norms. A particular emphasis is placed on the growing importance of digital literacy and critical thinking in navigating vast online spaces filled with both reliable and misleading information.

Digital media provides numerous advantages: it accelerates information exchange, promotes intercultural dialogue, and offers opportunities for creative expression. Platforms such as Instagram, TikTok, and X (formerly Twitter) allow individuals to share experiences and ideas instantly, creating a global dialogue that was impossible in the pre-digital era. However, this development also brings significant challenges. The rapid spread of fake news, the rise of echo chambers, and the erosion of personal privacy highlight the dual nature of digital communication.

From a linguistic and cultural perspective, digital media fosters new forms of language use. Internet slang, memes, and emojis have become powerful tools for expressing emotions and social belonging. At the same time, the dominance of English on global platforms raises concerns about linguistic diversity and cultural homogenization. Understanding these processes requires interdisciplinary research combining linguistics, media studies, and sociology.

The transformation of journalism under digital influence is another essential aspect. Online reporting has democratized the flow of information, but it also challenges traditional ethical standards. Journalists now compete with millions of users who can publish and spread information instantly. This shift demands new ethical frameworks and media accountability practices that ensure the credibility and accuracy of information in the digital environment.

In conclusion, digital media plays a decisive role in shaping communication, culture, and collective consciousness. Its influence continues to grow, redefining not only the technical means of communication but also the values and norms of society. The ongoing evolution of digital platforms will further transform human interaction, requiring researchers and educators to constantly adapt to emerging communicative realities.