PREPARED FOR SPECIAL
COMPETITION “ZERDE”
SECONDARY SCHOOL №36 NAMED
AFTER «KAZYBEK BE »
”English inscriptions on
clothes as an extra-linguistic factor influencing the culture of
teenagers”
Author:
Liliana
Sharapova,
Pupil of the 4th
form;
Supervisor:
Makbal
Mussagaliyeva
Teacher of
English
Shymkent-2020
Аннотация
Ағылшын тілінде жазылған бұл
мақалада киімдегі жазулар құбылысы жасөспірімдердің мәдениетіне
әсер ететін экстралингвистикалық фактор ретінде қарастырылады.
Автор заманауи сән кез-келген әлеуметтік-психологиялық
қауіп-қатерге әкеп соқтырмайтын киімдегі жазулардың мазмұны үшін
жауап бермейді деген идеяны алға тартты, біз күнделікті киімде
жазулар мен іздер сияқты қайтымсыз шындыққа кезігеміз. Адамдар
кейде тіпті оларда жазылғанды түсінбейтін немесе оқымайтын киімді
сатып алады. Ағылшын тілінде сөйлейтіндер басылған сөз
тіркестерінің, сөздердің және сөз тіркестерінің мағынасын түсінетін
ағылшын жазбалары бар киімдер сатып алуға ынталандырады. Тіл мен
шынайы әлем арасында әрдайым ана сөйлеуші тұрады, ол әлемді
өзінше қабылдайды және жіктейді. Сондықтан, кейбір адамдар үшін бұл
маңызды бренд, ал басқалары үшін - бұл олардың сатып алу шешімінде
маңызды рөл атқарады. Мақалада футболка жазбаларын жаңа қалалық
бұқаралық ақпарат құралдары ретінде зерттеу ұсынылған. Ұрандары мен
басылымдары бар футболкаларды киетіндер саны артып келеді. Мақалада
бұл құбылыс коммуникативті лингвистика аясында қарастырылады.
Белгілі бір медиа-дискурста көрінетін элементтердің семантикалық
құрылымының коммуникативтік маңызы зерттелді. Мұнда 5 мыңға жуық
футболка жазбалары талданды. Жазулар алып жүретін семантикасына
байланысты бірнеше тақырыптық топтар бөлініп шығады. Зерттеу
лингвистикалық және мәдени түсініктердің ерекшеліктерін анықтауға,
танымал даналық пен құндылық бағдарын кристалдандыруға
бағытталған. Зерттеу нәтижелері жаңа медиа-мәтінде жиі
кездесетін ұғымдарды анықтайды.
Аннотация
В
этой статье, написанной на английском языке, феномен надписей на
одежде рассматривается как экстралингвистический фактор, влияющий
на культуру подростков. Автор продвигает идею о том, что
современная мода не несет ответственности за содержание надписей на
одежде, не несущих никакой социально-психологической угрозы. Каждый
день мы сталкиваемся с такой необратимой реальностью, как надписи и
принты на повседневной одежде. Люди иногда покупают одежду, даже не
понимая или не читая того, что на ней написано. У тех, кто говорит
по-английски, есть стимул покупать одежду с английскими надписями,
понимая значение напечатанных фраз, слов и словосочетаний. Между
языком и реальным миром всегда стоит носитель языка, который
воспринимает и классифицирует мир по-своему. Поэтому для одних
людей действительно важен бренд, для других значение играет
наиболее важную роль в их решении о покупке. В статье представлено
исследование надписей на футболках как нового городского медиа. Все
больше и больше людей носят футболки с лозунгами и принтами. В
статье данный феномен рассматривается в контексте коммуникативной
лингвистики. Исследуется коммуникативная значимость семантической
структуры элементов, проявляющаяся в данном медиадискурсе. Было
проанализировано около 5 тысяч надписей на футболках. В зависимости
от семантики, которую несут надписи, выделяют ряд тематических
групп. Исследование направлено на выявление особенностей языковых и
культурных концепций, кристаллизацию народной мудрости и ценностных
ориентаций. Результаты исследования позволяют выявить наиболее
часто встречающиеся понятия в новом медиатексте.
Abstract
This article written in
English considers the phenomenon of inscriptions on clothes as an
extralinguistic factor affecting the culture of adolescents. The
author advances the idea that modern fashion is not responsible for
the content of inscriptions on clothes which don`t entail any
social-psychological threat.Every day we encounter such an
irreversible reality as inscriptions and prints on our casual
clothes. People buy garments sometimes even not understanding or
reading what is written on them. Those who speak English are
motivated to purchase clothes with English inscriptions
understanding the meaning of the printed phrases, words and
word-combinations. There always stands a native speaker between a
language and a real world, who perceives and classifies the world
in his own way. Therefore, for some people it is the brand which is
really important, for others – the meaning plays the most
significant role in their buying decision. The article presents a
study of the T-shirt inscriptions as new urban media. More and more
people wear T-shirts with slogans and prints. The article considers
this phenomenon in the context of communicative linguistics. There
is investigated the communicative significance of the semantic
structure of elements, which is manifested in the certain media
discourse. There were analysed approximately 5 thousand T-shirt
inscriptions. Depending on the semantics carried by the
inscriptions, there are singled out a number of thematic groups.
The study is aimed at identifying features of linguistic and
cultural concepts, crystallizing popular wisdom and value
orientations. The results of the study reveal the most frequently
occurred concepts in the new media text.
CONTENTS
|
INTRODUCTION
……………………………………………………….
CHAPTER I HISTORICAL AND
SEMANTIC CHARACTERISTICS OF INSCRIPTIONS
………………………………………………………
1.1
FROM THE HISTORY OF
INSCRIPTIONS ON CLOTHES………
1.2
SEMANTIC CLASSIFICATION OF
INSCRIPTIONS ON CLOTHES.………………………………………………………………..
CHAPTER II SOCIOLINGUISTIC
ASPECT OF INSCRIPTIONS ON
CLOTHES………………………………………………………………....
2.1 LANGUAGE OF THE
INSCRIPTIONS ON CLOTHES……………
2.2 REFLECTION OF MODERN
SOCIETY IN THE INSCRIPTIONS ON
CLOTHES……………………………………………………………
CONCLUSION
…………………………………………………………
LITERATURE……………………………………………………………..
APPENDIX A Questionnaire
……………………………………………..
APPENDIX B The Results of the
Survey ………………………………...
APPENDIX C
……………………………………………………………
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Modern
young people like to stand
out. Almost all teenagers wear
clothes with ornaments in the form of inscriptions. Such clothes
can tell us a lot about a person, in particular, about the age, the
level of English language proficiency, as well as the sphere of
interests of its owner. And quite a number of students do not fully
understand the meaning of written English, however, they wear such
clothes because they are fashionable, beautiful or even for some
other reasons. Most students do not attach much importance to
inscriptions on their clothes, which in turn can contain obscene
and offensive meaning, grammar and spelling mistakes. However, we’d
like to know if the owners understand the meaning of words on their
clothes, especially if they are written in a foreign language? Our
research is aimed at finding answers to these
questions.
The problem is that not
everyone knows the meaning of the words written on the
clothes.
Our work is about the contents
of the English inscriptions on clothes of
teenagers.
The purpose
is establishing the dependence of
the semantic load labels on the clothes on the level of English
proficiency.
Objectives:
-
To analyze English
inscriptions on clothes and reveal their influence on the culture
of teenagers
-
To translate popular English
inscriptions on clothes into Russian and present the
items.
-
To conduct surveys and
interviews with students.
-
To analyze the results of the
survey and make a conclusion.
The object of the
research is inscriptions in English on
pupils’ clothes.
The subject of the
research is the information given by
English inscriptions on the clothes.
The
hypothesis: We think that the orientation
of students of our school in English inscriptions on clothing
depends on the level of language
proficiency.
This work will be useful and
interesting as it will allow pupils to pay attention to the
translation of the text. We hope they will use the information,
which should reflect the real interests of its
owner.
The practical significance
of our research work is that after meeting with it
people will think about English inscriptions on their clothes. Also
our work can be used for extra English
courses.
We used
such methods as:
-
The analysis of the
theoretical literature;
-
The method of the public
opinion poll
-
The method of
comparison
-
The research
method
-
The classification
method
CHAPTER 1 HISTORICAL AND
SEMANTIC CHARACTERISTICS OF INSCRIPTIONS
1.1
FROM THE HISTORY OF
INSCRIPTIONS ON CLOTHES
Inscriptions on clothes
appeared many centuries ago. The earliest inscriptions
appeared in ancient Greece. Embroideries on belts told the owners’
names, or there were names on jewelry.
In many Italian and German
portraits of the end of the 15th
and
16th
centuries you can see
inscriptions which are twisted in an ornament of men's shirts, in
women’s corsages. The noble family motto, or names of owners of
these portraits or dresses are usually written in Latin. Very
provocative inscriptions were always written on women’s
garters.
We can find a lot of ornaments
in jewelry where letters and phrases are twisted in a pattern .
Don't think, that inscriptions on clothes are an exclusive
invention of a mass street fashion. Many famous couturiers did not
avoid this expressive means. Franco Moschino was the greatest
"hooligan" in the Italian fashion. The most well-known of
Moschino’s models is a suit with an inscription on a waist «the
Waist from money», (it is possible to read and as «waste of money»
- it has collapsed on the client exactly a week later), a
dress-plastic package, a hat-plane and a
hat-hanger.
The models with inscriptions
and accessories with gold volume letters «MOSCHINO» - bags and
belts- brought him a success. The texts of inscriptions were ironic
and gave new sense to classical forms of clothes. The inscription
on a knitted dress “can be put on Me, but it is impossible to
remove!” ; “Expensive jacket” on a jacket, “This shirt costs one
million lyres” on a shirt. Moschino understood that they shouldn’t
be too serious about fashion. Though his clients often turned into
«walking advertising» of Moschino mark wearing jumpers, dresses,
hats, bags and belts with his name. He transformed the small label
sewn from a wrong side, into huge slogans on the most visible and
unexpected places.
Christian Dior’s collection of
1955 was created on the theme of three letters
- Н,
A and
Y. All dresses had such
outlines, and their seams repeated these three letters, it was the
most fashionable collection in the season of
1955.
Just at that time the young
Yves Saint Laurent joined Dior. Probably, the letter Y also
symbolised his arrival.
In 1985 Jean-Paul Gaultier
created the models decorated with inscriptions with the use of
Cyrillics for «Russian collection» autumn/winter of 1986 - 1987
(the fashion on the Soviet symbolics began in the Reorganization
epoch).
This surprising collection
included slavic letters - Cyrillics, an ornament "Jean-Paul
Gaultier” was written on the clothes. It was a hit, all Paris wore
things with this logo, especially everybody liked the
letter Ж, because it is similar to a
bug or any Chinese ornament. Then Cyrillics became fashionable in
general , slavic letters were often used in jersey, sweaters,
jackets, in many accessories in the late
80-s.
Nowadays we can meet this too:
for example, many fashionable houses use the stylized letters in
their logos.
For example, the house of
Hermes uses the letter Н in buckles of belts and in
fasteners of the well-known bags. The letter D from Christian Dior
is used in ornaments and is twisted often in clothes
too. Not
speaking about D&G
Dolce & Gabbana…
For «Russian collection» of
autumn/winter 1986 - 1987 Gaultier created the models decorated
with inscriptions with the use of Cyrillics (the fashion on the
Soviet symbols began during the Reorganization epoch). Try to
transform the inserted text into drawing in the graphic editor. The
inscription will simply turn into a set of the pixels scattered on
the canvas. The same will be with hieroglyphs, Arabian, for
foreigners - with our Cyrillics. Unknown letters on clothes turn
into an ornament, nice both by their form, and with the secret
hidden in it. No wonder that designers like
to use the fonts stylised under foreign
alphabets.
In general, it is necessary to
be careful with inscriptions on clothes. As people around see them
as the words said aloud by the owner of
fashionable clothes. Or otherwise if you do not
support the words written on your
clothes, what for have you put it on
yourself? So, to paraphrase the famous
phrase we can say we are responsible for what is written on our
clothes.
Not so long ago in Germany and
China a real international scandal on the topic broke out. Over the
past couple of years it was recorded almost twenty cases in which
for obscure inscriptions on T-shirts made in Arabic or in English
that contained the "jokes" about bombs the owners of such clothes
were not allowed in the airplane.
The mankind will always use
inscriptions on clothes as it allows to focus on concrete products.
Besides, inscriptions, twisted in an ornament, allow to learn more
about opinions, knowledge, and hobbies of those who wears such
clothes.
That’s why the inscriptions on
the clothes should be treated cautiously.
1.2 SEMANTIC CLASSIFICATION OF
INSCRIPTIONS ON CLOTHES
The inscription on clothes is
not simply a decorative element, this communicative means have a
various semantic content. We have tried to divide all inscriptions
on clothes into some semantic
groups.
1. The name of
brand
Such labels of sportswear, as
«Nike», «Adidas», «Puma», «Reebok» and others are popular with the
youth. T-shirts with inscriptions of brands are popular and
according to them people can judge a material well-being of the
person.
2. Title bands or just
directions in music, the names of sports
teams.
Often you can find T-shirts
with slogans: «Metallica», «Linkin Park», «Green Day», «Punk you»,
«Madonna for you», «punk not dead», «All you need is rock-n-roll»,
«Manchester United». saw the man with the inscription on the
clothes, we can immediately conclude that he's a fan of a band, or
a fan, that is, we get some information about him, about his tastes
and preferences. This is one of the easiest ways to meet people,
or, on the contrary, people with opposing
views.
3. Funny words or
phrases.
People with humor opt for:
«Princesses don't do dishes and take out garbage», «Same Shirt
different day», «Space for free advertisement» [6]. This person
seems positive and sociable, we instinctively reach for people with
humor. In this case, the inscription on the clothes - it's a way to
cheer up themselves and others.
4. Negative, abusive, obscene
words and expressions.
This is another proof that the
inscription on the dress - it is a way of expression and
relationship to others, in this case - the negative, the
possibility of not pronouncing the words to express his
displeasure, contempt, frustration. For example: «Devilish girls»,
«Don't copy me!», «Minimum of the contact with surrounding». Very
often, unfortunately, there are foul line, but the style and format
of this work does not allow for such examples. Such inscriptions
not only unethical repel others from their owners, but they can
also cause conflict, though some people are deliberately such
inscriptions, to shock others.
5. The expression of a
personal relationship to politics, the world around them, and
ecology.
People who want to express
their opinion about the surrounding reality, prefer shirts with
calls: «Stop pollution», «Save the earth!», «Stop and think»,
«Peace and love», «Don` t worry! Be happy!
»,
6. The call to establish
contact with the opposite sex, become
acquainted:
«Call me!», «Take me to
paradise», «Follow me», «My boyfriend is out of
town»
7. Netral value line, which
brings no concrete information, and therefore does not comply fully
with its communicative task:
«Sunday», «Space», «Summer
time», «Butterfly».
8. Human
characteristics.
For example: «Forever Young»,
«Legendary», «I was born to be blond», «The best kisser in the
world», «People like people but I am the Queen», «Born to be Free».
That is why it is so important to know how to translate their own
label, not to be in the absurd
position.
9. Quote. Basically, it is the
string of popular songs: «Diamonds are best Girls' Friends», «All
you need is rock-n-roll».
10. Challenge to society:
«Boxing match between you and me», «Trouble here I come», «Catch me
if you can».
Of course, being a product of
society, labels on clothes are dynamic, that is, in a state of
constant change. Often they reflect some short-term problems, which
after some time become irrelevant, they are replaced by new trends
in society that immediately reflected in the inscription on his
clothes. It's almost not meet «Eurovision in Russia», but a lot of
«Sochi 2014" like the location of future Olympic
Games.
Thus, as can be seen from the
above classification, the semantic load labels on clothing is very
diverse. In addition, the label has a very powerful communicative
potential, and therefore to the inscriptions should be treated with
caution. Surrounding them are often perceived as the words spoken
aloud owner t-shirts, which is natural, otherwise legitimate
question - if you're not to support the written words, why put this
thing? Extremely relevant and important is the fact that we are
responsible for the information that bear on itself, because we are
in a sense with it, become its carriers to the masses, and it is
prudent to hope that everything does not speak English and do not
understand what is written on your
clothes.
CHAPTER 2. SOCIOLINGUISTIC
ASPECT OF INSCRIPTIONS ON CLOTHES
2.1 LANGUAGE OF THE
INSCRIPTIONS ON CLOTHES
Pupils of classes 4-10 of
school №
20 took part in our research.
They were asked to tell and translate the inscriptions on their
clothes. (See APPENDIX
A)
We analyzed the responses of
about 50 pupils that can be reflected graphically in the following
table. (See APPENDIX B)
We divided the results of the
survey of pupils into groups by topic:
-
Brands:
Versace jeans
couture, Borimed World,VCM free
style fashion,Angry bird, ,Apple, Adidas, US Marshall
official,IHOP, SWAG
2 Directions in music, the
names of sports teams:
Super sportive, Rock,
Metallica.
3.
Funny words or
phrases:
Hi there I’m a preppy panda
Do you like my glasses? Moshi I’m a cute
monster. Funny
bear. Crazy
cat
4. Negative, abusive, obscene
words and expressions:
It destruction, Keep calm
and use the force.
5. Personal relationship to
politics, the world around them, and ecology, a
creed: Your wings already exist.
All you love to doubt, Don’t worry be happy,
Problem solved, New
direction.
6. The call to establish
contact with the opposite sex, become
acquainted:
Don't be jalouse I u too,
Tell Me Yes.
7. Neutral value
line:
World flight, Monster High
Carpet, Bench, US Marshall official, School
fashion.
8.
Human
characteristics
ЖИ көмекші
Жүктеу
Бұл курс Қазақстан Республикасы Оқу-ағарту министрлігімен келісілген
